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How to Build an Effective Product Design Team in 2024

Written By Ahmed Shahid | Last Modified On April 22, 2024

Developing a fantastic product calls on the combined efforts of an entire group.

Developers may be the first component that springs to mind, but graphic designers, user experience designers, and user experience researchers provide a significant amount of value to both the product team and the result.

Research on user experience (UX) can provide good consumer insights about the intended audience. In addition, usability assessments should not be overlooked. Design sessions and prototyping can assist increase communication among members of your team and contribute to the development of an agile workplace. They are also quite helpful for finding solutions to problems.

What is Product Design?

Product design is the process of conceiving, designing, and refining products that solve issues faced by consumers or fulfill specific requirements in a given market.

Understanding the end-user consumer, or the people for whom the solution is being made, is essential to the design processes of a product that will be commercially successful. Product designers make it their mission to provide solutions to actual issues faced by real people by empathizing with those individuals and gaining a deep understanding of their routines, behaviors, frustrations, requirements, and wants.

In an ideal world, product design should be so accurate that no one sees or worries about how it works; users should be able to utilize the product instinctively since it anticipated their needs.

Best design principles should be used throughout a product’s life. Product design is crucial in building the initial user experience and the product offering, beginning with user research, concept creation, prototyping, and UX testing.

Product design improves the user experience by making added features and capabilities seamless, discoverable, and non-disruptive. Not yet, though. Up to a product’s end of life, designers must maintain brand integrity.

There’s more than what people see on their screens. System and process design urge people to observe and interact with interface design.

Read also:  Is UI-UX a Good Career Option for Designers?

What is a Product Design Team?

A product design team is a group of people who work together to create new products and improve existing ones. They do this by bringing together a variety of skill sets, including engineering, marketing, and UI/UX design.

From the early stages of product conceptualization to creating a product that is both functional and beneficial, you will need a product design team. From the perspective of the users, it is beneficial.

The process of designing a product involves locating a gap in the market, sometimes known as a niche. identifying the issue that needs to be fixed, creating a solution to that issue, and testing the effectiveness of the solution with actual customers are the steps that need to be taken. The digital product itself serves as the answer.

The approaches of design thinking are often utilized by a product design team to develop the product and bring it to its optimal, most desired form.

Additional reading: Software Development Team Structure and Its Importance

Design Principles

When working for a company that doesn’t have a design environment already established, the first thing that has to be done is to establish a design culture.

And this does not indicate the quality of the organization based on whether or not it has a design vision; rather, it indicates that there is a need that has to be addressed in some kind. And it had better be chock full of admirable guiding concepts.

It is essential to understand that the principles in question are not regulations but principles.

It refers to the first instance of existence (of something) and the start of an action or process. The initial cause, root, or reason is what anything is constructed on.

It’s useless to establish a product’s stylebook or design process if customers don’t understand the guidelines. It’s illogical.

The principles help us make difficult choices, especially with little information. Even more difficult is sitting at a conference table when conjecture or individual preferences dominate.

In this situation, it’s crucial to be calm, focus on the problem, and assess if the activities in question contravene our basic principles.

1) Minimalistic and Simple Design

When a design is intuitive, we can perceive it immediately. As a result, we must deliver an experience that is authentic and unchanging. Our graphic design at Hapy Design is straightforward to comprehend. A setting that is uncluttered and features sufficient blank areas, encourages involvement and prioritizes openness, honesty, and transparency in its operations.

2) Designed to Connect with Humans

Design should be humane; developed by humans for other people’s benefit. Every day we push ourselves farther toward our goal of establishing an emotional bond with our users. Our design takes into consideration how humans live, think, and behave. The final product is an amazing and one-of-a-kind experience for each consumer.

3) Union

Each component is an integral part of the bigger system and has to make a constructive contribution to the grading system. There should not be any lone qualities or anomalies that stand out so that the whole design appears as a single unit.

4) Efficiency and Usability

Primary interactions should be straightforward, relieving the user of needless clicks and saving them valuable real estate. It places a higher value on the time of our users than we do on our own. We are aware that they place a high value on having experiences that are prompt and effective. As a result, our platform has to move at the same rapid pace that we do.

Parts of a Design Team

Having designers and researchers who possess the appropriate skill set is the most fundamental component.

The following are the three most important components that make up a product design team:

  • UI design
  • UX design
  • UX research

UI design requires an artist capable of drawing pixel-perfect and aesthetically pleasing screen designs.

UX design requires a person who can construct wireframes and prototypes, as well as describe the most significant structures and processes, connect with other participants, brainstorm, and organize workshops.

UX research requires that someone on your team be able to check your designs with actual users, verify feature ideas, conduct interviews, assess data, construct personas, and offer essential consumer feedback.

That does not imply that there must be three of you. In many new businesses, the founder is the only employee, which is a precarious situation to be in.

Research takes a lot of time, so if you only have one person working on the product design, that person is usually too busy to conduct any research. As a result, the machine is lacking the component that is perhaps the most important: the input from actual customers.

We have designers here at Hapy Design who are capable of going through the entire design process, from user experience design to user interface design. These product designers work with a UX researcher who assists with user input.

You can further broaden the skill set of your design team by adding positions such as:

  • UI/UX Designer
  • Information Architect
  • Copywriting
  • Expert in Content Strategy
  • Graphics | Visual designer
  • Audio Engineer,
  • DesignOPS

Structure of Product Design Team

For product design teams, there are a variety of different team configurations that may be used.

You have the choice to:

They can be combined or separated, depending on whether an internal or an independent team is used.

Hiring a Product Design Team

The first step in hiring a product design team is to assess your company and project needs. You should be looking for versatile members who can build initial roles and then move into specialist positions in their domains.

If you’re building an MVP, you’ll want people who can work quickly and collaboratively. If you’re building a product that needs to scale, then you need people with experience in enterprise solutions or large-scale apps. In both cases, you’ll want people who have experience working on projects like yours.

Once you’ve assessed what’s needed, it’s time to start looking for companies. Here are some tips:

Tips for Hiring

We set up interviews with designers from agencies or freelancers. It’s important to meet them face-to-face so that they can get a sense of the culture of our organization, as well as its business goals and challenges. Ask them about their experience with similar projects, how they would approach solving problems within those projects and what their process looks like.

Ask for samples of previous work (e.g., wireframes). This gives us insight into how they think about design problems and also helps identify any potential red flags in their portfolio (e.g., lack of thoroughness).

Fundamental advice and roles to play to get off to a successful start:

  • Determine the requirements of the product, as well as the strengths and weaknesses of the organization and the skills it must acquire to meet those requirements.
  • Recruit the first designer feasible: The first designer goes through more hardship and has to be versatile.
  • Determine the requirements of the team, including those about design, product, tech, marketing, sales, etc.
  • Establish a culture of feedback; it is the primary instrument of progress;
  • Maintain an open mind when it comes to communication since you will have to communicate extremely effectively;
  • Develop a culture of design by assisting in the clarification of design like a strategic instrument and the reasons why it is vital;

Meetings and Training

Monthly meetings are held, or more frequently, such as once a week, if a project that is currently being worked on requires more sync.

In these sessions, discuss team tasks. Whether you’re analyzing the previous quarter’s performance or your design principles, discussing how the criticisms are going, brainstorming ways to improve quality, or assessing the prior quarter, you’ll find yourself answering strategic questions. You can also schedule convenient sessions.

During the warm-up, the topics will be set.

The design team leader shouldn’t be responsible for everything. Your team members are perceptive and bright and can help solve problems. The most productive and robust teams sense a common commitment to improving their actions. Leaders don’t always have the best ideas, but sometimes they are better at refining others’ raw ideas. Team meetings are a great way to discuss these changes.

Team Design Training

 If you don’t have an in-house design team, you need to be very careful about how you work with designers.

 Designers can be quite expensive and hard to find, so you’ll need to be patient with them until they get used to your company’s culture and needs.

Designers are often visual people, so they may not understand the business side of things. This can lead to problems if they don’t fully understand what’s required of them. The best way to avoid this is by keeping them in the loop and letting them know exactly what kind of information you require from them.

The most common mistake that startups make when working with designers is not giving enough feedback or direction on their work. 

It’s also important for designers at different stages of their careers to build up their portfolios with as much variety as possible so that when they’re looking for jobs at bigger companies or agencies, they can show off a wide range of skills and experience

Here are some tips that will help you answer it better:

1.  You can’t just throw people in the deep end and hope they swim.  You need to teach them how to swim.  It’s not enough to have a good portfolio or be able to show examples of great designs; they need to know why they work and how they were achieved.

2.  You have to give them opportunities to learn new techniques, tools, and programs so they can develop their skills and improve their workflows.  Continuously improving your team’s techniques is essential for keeping up with changes in the industry and staying competitive.

3.  Don’t be afraid to ask for help — don’t let pride get in the way of progress!

For example:

We teach these strategies in depth. Every designer gets weekly input from 3 sources and has mentoring, and sketch sessions (from research, from a designer mate, and from our clients too). In this atmosphere, they learn quickly. We’ve worked with various goods and clients, so we know what works best.

How the Design Team Can Spend Their Time

We have all heard the saying, “Time is money,” and it is true. If you manage a design team or department, time monitoring is crucial. You need to know how much time your employees spend on each project so you can determine if they have enough work or need to take on more to develop the firm.

If you don’t know how much time your employees spend on each project, it’s hard to tell if they have enough work or need to take on more to develop the firm.

It’s also important for them to know how much time they are spending on each project so that they can adjust their schedules accordingly. If an employee works too many hours in one day, he may become fatigued and less productive than they would be if he worked fewer hours with more breaks throughout the day. Additionally, if an employee does not have enough work lined up for some time, he might lose interest in his job and start looking for other opportunities elsewhere.

Employees who are given too much work might experience burnout, resulting in decreased productivity and quality of work produced as well as increased stress levels that could lead to health problems such as headaches or insomnia.

They can also go for writing, network building, or looking for the right mentorship in their spare time to grow their skills and personality as a designer as it is very important for their mental health.

Read also: How To Plan Software Project – Complete Guidelines in 2022

Responsibilities of Design Leader

I believe that the primary role of the leader, not just in design but in a variety of activities as well, is to remove the obstacles that the team has and only that individual can act, either by role or by experience in the area; I think this is the case regardless of whether the activity is related to design or not.

  • I believe that the primary role of the leader, not just in design but in a variety of activities as well, is to remove the obstacles of the team that only that individual has the power to act, either by role or by experience in this field; I think this is the case regardless of whether the activity is related to design or not.
  • The Craft of Design entails maintaining an active interest in design daily while bringing attention to the function and significance of design within the business. If the person in charge of the design doesn’t pull it off, it will be exceedingly challenging for anybody else to take over;
  • Develop a routine and a sense of self-discipline by doing the following: making himself accessible as a leader to assist in overcoming the challenges faced by the design team; Keep in mind that when morale is low — as it always is at some time — discipline is what keeps alignment;
  • Continuous learning: Bring information and new methodologies so that the team believes that it is growing and expanding with new learnings linked to their profession, which will allow them to generate better outcomes in design; 
  • Set an example for others to follow anytime you find yourself in need of assistance, but do so without denying others the chance to benefit from your experience. It won’t be easy to figure out how to accomplish this because it varies greatly depending on the personality of each leader, and doing it successfully is necessary.

Read also: Ways to Advance as a Senior Software Engineer


UX design, UI design, and UX research are three different disciplines that can work together to create a great product. However, they each have their methods and skill sets.

UX Design is the process of creating experiences people love by using user research and analysis to create personas, user journeys, and wireframes.

UI Design is the process of creating interfaces that look good and function well.

UX Research is the study of how people use products or services to inform the design process.

The best teams are those that combine all three disciplines into a cohesive experience. They understand their users, their needs, and how to build on what has already been built before them. They know how to use design tools like wireframes or prototypes to get things done quickly while still being able to think about what makes something intuitive for users who have never seen it before (or even if they have!).

Want to outsource a great product design team? Get in Touch!


What does a design team do?

There might be just one designer in a design team, or there can be several designers who each take on a particular role and employ a variety of tools and approaches to accomplish the same objective. Constructing a website, coming up with the design for a mobile app, or some other design job might be a common aim.

What is a product designer’s role?

Product designers are the ones who oversee the entirety of the creative process for a product. They are ultimately accountable for identifying and describing an issue and then devising a solution while keeping empathy in mind as a primary consideration. The abilities required of a product designer span from technical know-how to an understanding of human-centered design.

Why is the product design team important?

The success of the product’s entire design and development process relies heavily on the establishment of a capable product team as well as the establishment of efficient communication and collaboration procedures. You may simplify the execution of the project and increase the likelihood that the process will provide the groundwork for a successful outcome if you give careful consideration to the tasks that belong to your design team.