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What Are The Basics Of Web Design? | Excellent Guide 2024

Written By Mashia Aftab | Last Modified On April 22, 2024

You don’t have to be a geek to know about web design. Okay, I’ll admit it, web designers spend a lot of time reading manuals, drawing boxes and lines on yellow legal pads, and buying ridiculously priced software systems. But most of them are also just ordinary people who went looking for better opportunities or took an interest in computers at an early age that never went away.

If you’re into web design, you probably already know how important it is to learn the basics. These things let you do what you want with a web page, from changing fonts and colors to creating elaborate layouts. Continue reading to know what are the basics of web design.

What Are The Basics Of Web Design?

Web design is creating the visual appearance of a website, including the layout and graphics. Web designers use tools like Photoshop and Illustrator to create a mockup of the site’s appearance. They then use HTML and CSS to build a web page’s functionality, including navigation buttons and font styles. Web designers are responsible for creating everything from the overall look of a site’s design to the individual parts like buttons and icons.

Read More: Data Visualization Web Design | Best Practices

The Importance Of Web Design

Web design is about creating a website that works for your business. It’s about taking your content and making it look great on a computer screen, phone, or tablet.

It might seem like web design is only about colors and fonts, but it’s much more than that. Web designers work closely with business owners (and sometimes customers) to figure out what they want their websites to accomplish. Then they build those sites using HTML and CSS, coding languages that tell computers how to display text and images on screens.

Once the site is built, web designers test it with real people to ensure everything works as intended. They also make necessary changes so people can quickly and easily find their needs.

Read More: 17 Web Design Mistakes You Should Try to Avoid

Best Practices For Web Design

Web design is a dynamic and ever-changing field. As more and more people get online, the demand for information continues to skyrocket. This means that web designers must keep up with the latest trends to stay relevant in the industry.

Here are some best practices that will help you stay on top of your game as a web designer:

  • Identify the purpose.
  • Determine who your target market is.
  • Create a plan.
  • Seek some inspiration.
  • Design for real life.
  • Take note of the typography.
  • Allow the fine arts to influence you.
  • Investigate various forms of design.
  • Prepare content before you begin.
  • Keep your design simple.
  • Learn the fundamentals of user experience (UX).
  • Learn the fundamentals of user interface (UI).

1) Identify The Purpose

The first best practice is to identify the purpose of your website. This will help you decide what content to include on the site and how to structure it. It will also help you determine what design elements work best for your site.

2) Determine Who Your Target Market Is

One thing that many people forget when they’re designing their website is that there are many different types of people who might visit it. It’s important to know who these people are and what they want from your site to ensure that you’re addressing all of their needs when creating content for the site.

You should start by asking yourself questions like:

  • Who am I trying to reach?
  • What do they like?
  • What do they hate?
  • What are their goals?

3) Create A Plan

This can be done by defining your goals for the website. You also need to decide what information you want to present on the page and how much space it will take up on the screen. The more time you spend planning, the easier it will be to create a site that meets your needs and those of your customers.

4) Seek Some Inspiration

If you’re looking for inspiration, there are a few places to start.

First of all, take a look at some of the websites that do things well. These might include your competitors’ sites, or they might be sites with a similar audience to yours (or even an entirely different one).

If you don’t know where to start or what to look for, try starting with the basics: What colors do they use? How big is their font? Are there any patterns or textures that stand out? Did they use any animations or transitions? Are there any interactive elements on the site? Do they use images or videos?

All of these things can spark ideas for your own site’s design!

5) Design For Real Life

Your website should be designed to work well in real life, not just on a screen. Ensure the content is easy to read and understand and flows well from page to page. Your goal is for the user experience to feel effortless, so don’t make them click too many times or scroll through long pages, make it as easy as possible!

6) Take Note Of The Typography

Typography can make or break your website design, not just because it’s “what people see first.” Your typography can set the tone for your whole site: friendly and approachable? Or cold and distant? The best way to ensure that your site’s typography works well is to use best practices when creating it.

7) Allow The Fine Arts To Influence You

When designing a website, you should always allow the fine arts to influence you.

Use the principles of composition to create a visually appealing website. Remember that every element on your site should be in harmony with the others. It’s also essential to use balance and symmetry to create an aesthetically pleasing layout for your site.

You can also learn about color theory by studying paintings from different historical periods or looking at nature. The natural colors are often very bright, vibrant, and beautiful, exactly what you want your website to look like!

8) Investigate Various Forms Of Design

Web design is a rapidly evolving field, and the best way to keep your skills up-to-date is to investigate various design forms.

You can start by looking at some of the most popular sites on the web and seeing what makes them tick. Try using Google Analytics to see how many people visit your site and where they’re coming from, or use a tool like Hotjar to get insight into how visitors navigate your site.

9) Prepare Content Before You Begin

Make sure you have a content strategy. You should know exactly what type of information you’re providing, your audience, and what kind of tone you want to use. These three things will help guide your design decisions and writing style. Once you’ve got that down pat, it’s time to start the design process!

Read More: Webflow SEO–A Smart Approach For Better Ranking

10) Keep Your Design Simple

One of the best web design practices is keeping your design simple. Cluttered designs are challenging to navigate, and they can be confusing for users. If your website is too cluttered, it might not be able to provide users with the information they need or want. A straightforward, simple design will help users find what they’re looking for quickly and easily.

11) Learn The Fundamentals Of User Experience (UX)

UX is important because it makes sure you have a good understanding of what users are looking for when they visit your site. It also helps you ensure that the content is presented in a way that makes it easy for visitors to consume and understand.

12) Learn The Fundamentals Of User Interface (UI)

User interface (UI) is one of the most essential elements in web design. It is used to communicate with the user and helps them navigate through your website. Whether you are designing for mobile or desktop, you should always keep the following best practices in mind:

  • Use simple language and short sentences.
  • Use white space to break up text and make it easier to read.
  • Keep links short, such as “learn more” instead of “click here”.

Read More: Importance of Healthcare UXUI Design

Guide To Appearance And Design

There are a lot of options when it comes to appearance and design for web design. This guide is designed to give you a basic understanding of what options are available for you to use and some tips on how to use them effectively.

1) Layout

The layout is the way your website’s content is organized. It can include the number of columns on a page, whether or not the content is centered or justified, and how much space is given to different elements.

The layout should be considered carefully since it will affect how your content reads and visitors perceive it.

Responsive Layouts

A responsive layout lets you view the site on any device and screen size. Responsive web design uses fluid grids, flexible images, and media queries to adjust content layout on different devices.

Fluid Layouts

Fluid layouts are exactly what they sound like. The space between elements on the screen is determined by their size, not by the browser window’s width. If a site is designed to be fluid, it will resize itself to fit whatever size screen you use, giving you a more natural browsing experience.

Fixed Layouts

The content is arranged within a pre-defined grid, with a certain amount of space allocated for each piece. Fixed layouts are typically created using HTML tables. This is the oldest web design method and was used extensively in the early days of the internet.

2) Colors

Colour is a vital component of web design. The right color can make a page look professional and appealing, while the wrong one can make it look cheap, amateurish, and unattractive.

Monochrome Color

Monochrome colors are the most commonly used in web design. A monochrome color scheme is a single hue of one color, from light to dark. It is popular because it is easy to use and looks good on most backgrounds. It also makes text easier to read because the contrast between color and background is high.

Complementary Color

Complementary colors are colors that are opposite each other on the color wheel. They are derived from the primary colors of light, red, green, and blue. When you use complementary colors in a design, they create a high level of contrast that helps your design stand out against other elements on the page.

3) Visual Hierarchy

Visual hierarchy is arranging elements on a page in order of importance so that the most important elements are at the top and the least important are at the bottom. Visual hierarchy is important because it helps your users understand what’s most important on your page and, thus, where they should direct their attention.

4) Interactive Elements

Web design is all about being able to create an interactive experience for your users. The more engaging and interactive a site is, the more likely people will want to use it, come back again, and tell their friends about it. Your site needs to be both functional and beautiful at the same time.

5) Navigation

Navigation is the way people move around your site. It’s essential to make it easy for users to get to the content they want as quickly, easily, and intuitively as possible. Good navigation makes your site more usable and helps visitors find what they’re looking for.

Hamburger Navigation

The hamburger menu is a list of hidden links until you tap or click on the menu icon; it looks like a burger with three lines, hence the name! When clicked, it expands to reveal more content. This design pattern is easy to use and visually appealing.

Top Navigation

The top navigation should feature your most popular pages and other vital links. You can also include drop-down menus relevant to your sites, such as a menu with sub-categories or featured products. These will automatically be added if you use an eCommerce platform like Shopify or Magento.

Footer Navigation

The footer navigation is the last option on the site. This is where you can find all the links that will take you to the different sections of your website. You may have a link to your blog, contact information, or other important pages. You can also add an advertisement here if you wish.

6) Imagery

It helps to create an emotional response in the viewer, which can be used to increase conversion rates and make the site more memorable.

Research shows that people remember images better than words. This is especially true regarding product pages, where customers need to see what they’re getting before they purchase it.

This means you should use imagery on your website that is relevant to your brand and product offerings. You should also make sure that it’s high-quality.

7) Content

Your content should be easy to read and understand. It should be written at a level that’s appropriate for your audience. The language should be simple and direct, with no jargon or unnecessary words.

You should also make sure that the text is visually appealing. If you’re using many images, ensure they’re relevant and complement each other well. If you’re going with plain text, make sure it’s easy to read and understand.

8) Fonts

Fonts are the written equivalent of a designer’s paintbrush. They’re the visual elements that can make or break your website, so getting them right is essential.

You’ve probably heard about Serif and Sans-serif fonts, but what does that mean?

Serif Fonts

Serif fonts have small lines at the ends of their strokes, making them easier to read at small sizes. This style is often used for body text because it’s easy on the eyes and doesn’t distract from the meaning of the words. It’s also suitable for large blocks of text where the reader needs to scan through lots of words.

Sans-Serif Fonts

Sans-serif fonts don’t have any small lines at the ends of their strokes; instead, they have flat edges, which makes them easier to read in small sizes. Sans-serif fonts are usually used for headings because they stand out more than serif fonts. They’re also suitable for large blocks of text where much information needs to be conveyed quickly.

Read More: 12 Best Tips on How to Design a Homepage

Should You Consider The User Experience On Your Website?

Yes. You should consider the user experience on your website.

As a business, you want to ensure that your website is easy to use and doesn’t require visitors to go through many steps to get what they need. This can be especially important if you’re trying to attract new customers or sell a product online.

When designing your website, it’s essential to remember that everyone has different needs, so try to make sure that people can easily find the information they are looking for without having to go through many steps. The simpler it is for them, the better chance they will have of using your site again in the future.

It’s a huge part of what makes your website successful, and Hapy Design is here to help you make sure that happens.

Basic Requirements For Strong Web Design

Web design is a complex and nuanced process that can be intimidating for those new to the field. But it’s not as scary as it seems! There are some basic requirements for reliable web design that you can keep in mind as you work on your project.

To have a successful site, you should make sure that:

  • The design works on both desktop and mobile.
  • The site is accessible to all users.
  • The site is visible to search engines so potential customers can find it.
  • The design has good usability and doesn’t get in the way of the user’s experience.
  • The site is optimized for speed and performance.

Bottom Line

There’s nothing like the thrill of finishing a web design project. It’s the point when you look at your work, your baby, and think, “That looks pretty good.” And if you’ve ever worked on a website before, there’s also a sense of melancholy that comes with turning in your final copy to your client. Because that’s when it hits home—your design is visible to millions of people.

Whether you are working on a web design project or not, the tips we’ve listed above will help you make your web design projects more effective. If you’ve been putting off a redesign, then now is the time to take that project on.


What Does a Web Designer Do?

A web designer is responsible for the visual aspects of a website, from layout to color scheme, typography, and other design features. They work closely with clients to determine their needs and create a brand representing their business in the best possible light.

Is Web Designer a Good Career?

Web design is an exciting career choice!
You can make good money, and it’s a fun job. As a web designer, you’ll need to consider the user experience and how to make things easy for your clients. You’ll also need to understand how code works and use it creatively.