User journey map

A visual representation of the steps a user takes during their interaction with a product or service, illustrating their experience, emotions, and pain points throughout the journey.

What is a User Journey Map?

A user journey map is a visual representation of the steps a user takes during their interaction with a product or service. It illustrates the user’s experience, emotions, and pain points at each stage of the journey.

Components of a User Journey Map:

  1. Stages: The key phases of the journey, such as discovery, consideration, purchase, and retention.
  2. Touchpoints: Specific interactions the user has with the product or service, like visiting a website or contacting customer support.
  3. Emotions: The user’s feelings at each stage, which can highlight satisfaction or frustration.
  4. Pain Points: Challenges or obstacles the user faces during their journey.

By mapping out the user journey, designers and stakeholders can better understand user behavior and identify areas for improvement.

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