What is User Journey?
The user journey represents the overall experience a user has with a product or service, from the initial point of contact through to continued use and support. It includes every interaction the user has, both direct and indirect, with the brand or product.
A user journey might start with discovering a product through an online ad, followed by visiting the website, signing up for a trial, making a purchase, and receiving post-purchase support. By understanding the entire user journey, designers can identify opportunities to enhance user satisfaction at each touchpoint.