What is a Diary Study?
A Diary Study is a research method where participants document their experiences, behaviors, or thoughts over a period of time. This method provides insights into how users interact with a product in their natural environment, capturing long-term behaviors and patterns that may not be observed in a single session.
Diary Study Benefits:
- In-Depth Insights: Allows researchers to understand user behaviors and experiences over time.
- Contextual Understanding: Captures the context in which users interact with the product, providing a more holistic view of the user experience.
- Rich Data: Provides detailed, qualitative data that can reveal pain points, needs, and opportunities for improvement.
Diary studies are particularly useful for understanding complex user journeys, such as the adoption of new technology or the impact of a product on daily routines.