What is Desk Research?
Desk Research, also known as secondary research, involves gathering existing data and information from various sources such as reports, studies, and online databases. This research method is often used at the beginning of a project to understand the current landscape, identify trends, and gather insights without conducting primary research.
Desk research is a cost-effective way to gather valuable information and is often used to complement primary research methods such as surveys or interviews. It helps teams build a foundation of knowledge, identify gaps, and inform the direction of the project.