What is Concept Testing?
Concept Testing is a process where design ideas or concepts are presented to users for feedback before full development. This helps in validating or refining ideas early on to ensure they meet user needs and expectations. By involving users in the testing phase, designers can identify potential issues and make necessary adjustments to improve the final product.
Conducting concept testing is crucial for minimizing risks and enhancing the likelihood of success. It allows designers to gather valuable insights from real users, which can be used to refine the design before significant resources are invested. This process helps ensure that the final product aligns with user expectations and delivers a positive experience.