Outsourcing web design is a smart strategy for businesses that want high-quality design, fast execution, and better use of their resources. Whether you’re a startup trying to launch quickly, a growing business scaling up your online presence, or a solo founder juggling 10 things at once, outsourcing can save you time, money, and headaches.
In this blog, we’ll break down the benefits of outsourcing web design, how it compares to hiring in-house, and how to do it right.
What Does It Mean to Outsource Web Design?
Outsourcing web design means hiring an external team, agency, or individual to handle your website’s design and development. Instead of building an in-house team, you collaborate with experts who specialize in creating websites. This can be through freelancers, web design outsourcing companies, or subscription-based services like Hapy Design.
The Benefits of Outsourcing Web Design
1. Cost Savings
Hiring a full-time designer (or team) means salaries, benefits, training, and equipment. With outsourcing, you pay only for the work you need. Whether that’s a full website redesign or a set of landing pages.
Let’s say an in-house designer costs $70K/year. A high-quality outsourced design team could complete your website for a fraction of that, with zero overhead.
2. Access to Skilled Talent
Outsourcing lets you tap into global talent without geographical limits. You can work with people who specialize in your industry, whether you need a sleek SaaS dashboard or a high-converting eCommerce site.
3. Faster Turnaround Time
Most outsourced design teams follow a streamlined process. They’ve done this many times and can often work faster than internal teams juggling multiple projects.
4. Scalability
Need to launch a new page, run an A/B test, or pivot your brand visuals? Outsourcing gives you the flexibility to scale up (or down) without the long hiring process.
5. Focus on What You Do Best
Let designers handle design. When you outsource, your internal team can stay focused on growth, product, or operations instead of fiddling with layouts and wireframes.
Outsourcing vs In-House Web Development
| Criteria | Outsourcing | In-House |
| Cost | Pay-per-project or subscription | Full-time salary + overhead |
| Speed | Faster due to experience + process | Slower ramp-up, learning curve |
| Flexibility | Scale up or down easily | Limited by team bandwidth |
| Expertise | Niche specialists available | Generalists unless you hire big |
| Communication | Requires clear briefs + async tools | Easier if team is local |
Both have their pros. But if you want fast, flexible, and professional results without a full-time commitment, outsourcing is usually the better choice.
How to Outsource Website Development (The Smart Way)
Here’s a simple 5-step process:
1. Define Your Goals
What kind of website do you need? Marketing site? SaaS dashboard? Shopify store? Get clear on the goal.
2. Create a Project Brief
Include:
- Business objectives
- Must-have pages/features
- Inspiration or references
- Your target audience
A strong brief = smoother process.
3. Choose the Right Partner
You can:
- Hire freelancers (Upwork, Dribbble, Fiverr)
- Work with an agency (like Hapy Design)
- Post on platforms like Behance or LinkedIn
Look for clear portfolios, client reviews, and experience in your industry.
4. Use the Right Tools
Collaborate using Figma, Notion, Loom, and Slack. These are tools that make async work smoother.
5. Set Milestones and Feedback Loops
Break the project into phases and set feedback points so you’re not left with surprises at the end.
Red flags to watch: No clear timeline, unclear pricing, generic portfolios, or poor communication.
Why Businesses Are Outsourcing Their Website Design
Post-2020, remote work and flexible teams have become the norm. Businesses of all sizes, from solo founders to funded startups, are leaning into outsourced web design because:
- They don’t want to commit to long-term hires.
- They need to move faster.
- Design needs are dynamic. One month it’s a full redesign, next month it’s just a landing page.
Working with an experienced outsourcing web design company lets you plug into a ready-to-go team without spending months recruiting.
How Much Does It Cost to Outsource Website Development?
Short answer: it depends on scope, complexity, and who you hire. But here’s a general idea:
Freelancers:
- Simple landing page: $300–$1,000
- Full website: $1,000–$4,000
- Hourly rates: $25–$100+/hour
Agencies:
- Full website: $5,000–$20,000+
- Often includes strategy, branding, SEO
Subscription services (like Hapy Design):
- Monthly flat fee (e.g., $1,500–$5000)
- Unlimited design requests
- Great for ongoing needs or scaling startups
Tip: Always ask for a detailed proposal with timelines, deliverables, and web design charges.
Types of Website Projects You Can Outsource
Outsourcing isn’t just for massive redesigns. You can also outsource:
- Landing pages: For ad campaigns, events, or lead magnets
- Company websites: 5–10 page marketing sites
- E-commerce stores: Shopify, WooCommerce, custom stores
- Web apps: Portals or dashboards with UI/UX design needs
- Website redesigns: Improving conversion or modernizing the look
Each type comes with its own timelines, deliverables, and pricing. The good news? You don’t have to handle it all in-house.
How to Work Effectively with an Outsourced Design Agency
Working with a remote team doesn’t mean less control, it just means better communication. To make the most of it:
- Be clear with feedback: Use comments on Figma or Loom videos for visual feedback.
- Set expectations early: Deadlines, revision rounds, file handoffs, etc.
- Use async tools: Slack, Notion, Google Docs, and Basecamp keep everyone on the same page.
- Build trust: Let the design team own their process. Micromanaging = delays.
Strong collaboration leads to better results and faster delivery.
Final Thoughts
Outsourcing web design gives your business access to professional-quality work, faster timelines, and cost savings. All without hiring a full-time team. Whether you’re launching something new or improving what you already have, partnering with the right design team can make all the difference.
At Hapy Design, we make this process easy with simple subscriptions, quick turnaround, and design you’ll love.
Curious about how it works? Check out how we help businesses like yours stay sharp online.
FAQs
1. Where can I hire someone to build a website?
To find someone to build a website, you can use platforms like Upwork, Fiverr, Dribbble, or Behance, or work with a productized service agency like Hapy Design for a more streamlined process.
2. How much do web designers charge for a website?
Charges vary. Freelancers might charge $1,000–$4,000 for a basic site. Agencies range from $5,000–$20,000+, while design subscriptions offer ongoing work for a flat monthly rate.
3. Is it better to outsource web design or hire in-house?
If you need ongoing design work and have the budget, an in-house designer might make sense. But for most startups and growing businesses, outsourcing is more flexible and cost-effective.
4. Can I outsource just a part of my website?
Absolutely. Many businesses outsource specific tasks like UI/UX audits, landing page design, or website redesign, while handling other parts internally.
5. How do I make sure outsourcing won’t compromise quality?
Choose experienced partners with real portfolios, clear processes, and solid communication. Ask for a sample project or start with a trial task.