In “Change by Design”, Tim Brown explores how design thinking can drive innovation in organizations. Design thinking, a human-centered approach to problem-solving, goes beyond traditional design fields and can be applied to develop innovative products, services, and even business models. Brown shares key principles such as empathy, experimentation, and iteration to demonstrate how design thinking leads to breakthroughs.

Through engaging case studies and examples from his work at IDEO, Brown illustrates how companies can use design thinking to inspire organizational change. It’s an essential read for business leaders, entrepreneurs, and designers who want to leverage creativity to solve complex problems and transform their businesses.