What is Typography?
Typography is both an art and a science, involving the arrangement of type to make written language legible, readable, and visually appealing. It encompasses everything from font selection to the spacing between letters (kerning), lines (leading), and paragraphs.
Key Components:
- Font Choice: Selecting appropriate fonts to convey the desired tone and style.
- Hierarchy: Using size, weight, and spacing to create a visual hierarchy and guide the reader’s attention.
- Readability: Ensuring that text is easy to read across different devices and screen sizes.
Example: In a news website, typography plays a crucial role in enhancing readability and ensuring that users can quickly scan headlines, read articles, and navigate between sections. Using a mix of serif fonts for headlines and sans-serif fonts for body text can create a clean and professional look.