What is Hick’s Law?
Hick’s Law states that the time it takes for a user to make a decision increases with the number of choices presented. This principle highlights the importance of simplifying options to reduce cognitive load and improve decision-making efficiency.
Key Insights from Hick’s Law:
- Choice Overload: An excess of options can overwhelm users and delay decision-making.
- Simplification: Reducing the number of choices helps users make faster, more confident decisions.
Designers apply Hick’s Law by streamlining options and providing clear, concise choices to enhance user experience and facilitate quicker decision-making.