What is a Heat Map?
A Heat Map is a visual representation of data where values are depicted using colors to show intensity. In UX design, heat maps are used to visualize where users click, scroll, or focus on a webpage. This technique helps designers understand user behavior and identify which areas of a page are most engaging or problematic.
Types of Heat Maps:
- Click Heat Maps: Display where users click most frequently, highlighting popular areas of a page.
- Scroll Heat Maps: Show how far users scroll down a page, indicating content visibility and engagement.
- Focus Heat Maps: Reveal where users concentrate their attention, helping designers optimize content placement.
Heat maps are valuable tools for optimizing website design and improving user experience by providing insights into how users interact with different elements.