What is an End User?
The End User is the person or group of people who ultimately use a product or service. End users are the focal point of user-centered design, as their needs, preferences, and behaviors shape the design process. Understanding end users is crucial for creating products that are functional, intuitive, and satisfying to use.
To effectively design for end users, teams often conduct research, create personas, and test prototypes to gather feedback and insights. This approach ensures that the final product aligns with the end user’s expectations and provides value in their specific context.