What is a Design Language?
A Design Language is a set of principles, guidelines, and visual elements that define the look and feel of a product or brand. It includes aspects such as color palettes, typography, iconography, and spacing, ensuring consistency across all touchpoints. A well-defined design language helps create a cohesive and recognizable brand identity.
By using a design language, teams can maintain uniformity across various platforms and devices, making the product easier to use and visually appealing. It serves as a reference point for designers, developers, and marketers, ensuring that all elements align with the brand’s vision and values.