What is Customer Experience?
Customer Experience (CX) refers to the overall perception a customer has of a brand or product based on their interactions. It encompasses every touchpoint, from initial contact through post-purchase support, and plays a crucial role in customer satisfaction and loyalty. A positive customer experience can lead to repeat business and strong brand advocacy.
Focusing on customer experience is essential for building long-term relationships with customers. By ensuring that every interaction is positive and aligned with customer expectations, businesses can foster trust and loyalty. A well-managed customer experience strategy can differentiate a brand from its competitors and drive sustainable growth.