What is Conversion Rate?
Conversion Rate is the percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter. It is a key metric for measuring the effectiveness of a design or marketing campaign. By tracking conversion rates, businesses can assess the success of their efforts and identify areas for improvement.
Improving the conversion rate is a common goal for businesses looking to increase their return on investment. By optimizing design elements, calls to action, and user flows, companies can enhance the likelihood of users completing the desired action. A higher conversion rate indicates that the design and messaging are effectively driving user engagement and achieving business goals.