What is Cognitive Bias?
Cognitive Bias refers to mental shortcuts or errors in thinking that can affect a user’s decisions and perceptions. In design, understanding cognitive biases helps create more user-friendly and intuitive products by addressing common pitfalls in user thinking. Recognizing these biases allows designers to anticipate and mitigate potential user errors or misunderstandings.
By considering cognitive biases, designers can enhance usability and reduce the likelihood of users making mistakes. This understanding is vital for creating interfaces that are not only efficient but also cater to the natural tendencies and behaviors of users, ultimately leading to more effective and satisfying user experiences.