What are 5 whys?
The “5 Whys” is a straightforward problem-solving technique used to dig deep into the root cause of an issue by repeatedly asking the question “why.” By continuing to ask “why” in response to each answer, you can move beyond symptoms and superficial causes, often arriving at the core problem within five iterations. This technique helps teams go beyond quick fixes, ensuring that the underlying cause is addressed.
In product design, the 5 Whys is a valuable tool for refining the user experience and identifying design flaws or process inefficiencies. It encourages designers to think critically and investigate issues at a deeper level, leading to more effective solutions and improved product outcomes. By uncovering the root of a problem, the technique helps to design products that meet user needs more thoroughly.