UI Color Palette 2024: Best Practices, Tips, and Tricks for Designers

Article | by Interaction Design Foundation

This article explores the importance of creating effective color palettes for user interfaces (UI). It dives into the science behind color theory, discussing how different colors evoke emotions and influence user behavior. The article also provides practical tips on selecting harmonious color schemes, balancing contrast, and ensuring accessibility.

By understanding how colors impact user experience, designers can create visually appealing and intuitive interfaces. Whether you’re working on a web app, mobile app, or any digital product, this guide offers essential insights into how to make thoughtful color choices that enhance usability.