What is SEO?
SEO, or Search Engine Optimization, is the practice of enhancing a website or online content to improve its visibility on search engine results pages (SERPs). The primary goal of SEO is to increase organic traffic by ranking higher for relevant search queries.
Key Components of SEO:
- On-Page SEO: Involves optimizing individual pages, including content, keywords, meta tags, and internal linking.
- Off-Page SEO: Focuses on external factors like backlinks from other websites and social media signals.
- Technical SEO: Ensures that a website’s infrastructure, including site speed, mobile-friendliness, and crawlability, is optimized for search engines.
By following best practices in SEO, businesses can attract more visitors, increase brand visibility, and improve their online presence.