What is Persona?
A Persona is a detailed, fictional representation of a target user, created to guide design decisions. Personas are based on research and data about real users, including their goals, behaviors, and challenges. By embodying user characteristics, personas help designers and teams understand user needs and preferences, ensuring that the product or service is tailored to meet those needs effectively.
Key Aspects of Personas:
- Demographics: Age, gender, occupation, and other relevant characteristics.
- Behaviors: Typical actions and habits related to the product or service.
- Goals and Challenges: What users aim to achieve and the obstacles they face.
For example, a persona for a fitness app might be a 30-year-old professional who wants to improve their health but struggles to find time for exercise. This persona would guide the design of features that fit into a busy lifestyle, such as quick workouts and flexible scheduling.