What is a Mood Board?
A Mood Board is a visual tool that compiles images, colors, textures, and typography to convey the overall aesthetic and emotional tone of a design project. It helps in setting the direction for the visual style and guiding the creative process.
Key Components of a Mood Board:
- Images: Visual elements that represent the desired style or mood of the project. For example, a mood board for a luxury brand might include high-quality images of elegant interiors and sophisticated fashion.
- Colors: Color palettes that reflect the project’s tone. For example, a mood board for a health app might use calming blues and greens.
- Textures and Typography: Examples of textures and font styles to be used in the design. For instance, a mood board for a tech startup might include sleek, modern fonts and digital textures.
For example, a mood board for a new café branding project might include images of cozy interiors, a warm color palette, and handwritten typography to evoke a welcoming and homey atmosphere.