What is a Mental Model?
A Mental Model is the cognitive framework that users develop based on their experiences and expectations. It influences how users understand and interact with a product or system, shaping their expectations and behavior.
Aspects of Mental Models:
- User Expectations: How users anticipate interacting with a product based on prior knowledge.
- Understanding: How users interpret and navigate a system based on their mental representation.
For instance, if a user is accustomed to navigating websites with a top navigation bar, they may expect a similar layout when visiting a new site. Designers can use mental models to align their designs with users’ expectations, improving usability and satisfaction.