What is a Lettermark?
A Lettermark is a type of logo that uses the initials or abbreviations of a brand’s name. Designed with stylized typography, lettermarks offer a simple yet distinctive brand identity. They are often used when a brand’s full name is long or complex, providing a clean and recognizable visual representation.
Features of Lettermarks:
- Stylized Typography: Custom fonts or letter arrangements that enhance brand recognition.
- Simplicity: Focuses on initials or abbreviations for a straightforward design.
- Versatility: Works well across various mediums and sizes.
For instance, the IBM logo is a well-known lettermark that uses the company’s initials in a bold, stylized font. This approach makes the brand easily identifiable and memorable.