What is Eye Tracking?
Eye Tracking is a research technique that measures where and how long a user looks at different parts of a screen or interface. By analyzing eye movement patterns, designers can gain insights into which elements attract attention, how users navigate the interface, and where they may experience confusion or frustration.
Eye tracking provides objective data on user behavior, helping to optimize layouts, improve readability, and enhance the overall user experience. It is often used in usability testing, marketing research, and accessibility studies to ensure that key information is easily visible and that the design supports users’ natural viewing habits.