What is Display Copy?
Display Copy refers to the text elements on a website or application that are designed to capture attention, such as headlines, subheadings, and callouts. Unlike body copy, which provides detailed information, display copy is often short, impactful, and visually distinct, serving to guide the user through the content.
Effective display copy is crucial for engaging users and communicating key messages quickly. It should be crafted to resonate with the target audience, using language that is clear, concise, and aligned with the brand’s voice. The design and placement of display copy also play a significant role in its effectiveness, drawing the user’s eye to important content.