What are Dark Patterns?
Dark patterns are deceptive design practices intended to trick or manipulate users into taking actions they might not have intended. These patterns often prioritize business goals over user needs, leading to negative experiences such as unwanted subscriptions, privacy breaches, or difficulty canceling services.
Dark patterns can severely damage a brand’s reputation and erode user trust. Common examples include hidden fees, disguised ads, and tricky opt-out options. Ethical design practices advocate for transparency and user empowerment, ensuring that design choices benefit both the business and the user.