What is a Color Palette?
A Color Palette is a set of colors chosen for a design or brand, used consistently across all materials to create a cohesive and recognizable visual identity. It typically includes primary and secondary colors that define the overall look and feel of the brand. A well-chosen color palette helps in establishing a strong and memorable brand presence.
The use of a consistent color palette is crucial for maintaining visual consistency across various platforms. It ensures that all elements of the brand, from the website to marketing materials, align with the brand’s identity, creating a unified and professional appearance that resonates with the target audience.