What is a Click Stream?
A Click Stream is a comprehensive record of a user’s clicks or navigation path through a website or app. By analyzing click streams, designers can gain a deeper understanding of user behavior, preferences, and interactions with different elements of the site or application. This data is crucial for making informed decisions about user experience improvements and conversion optimization.
Click stream analysis provides valuable insights into how users engage with a digital product. It helps in identifying common navigation patterns, areas of interest, and potential barriers to user satisfaction. By leveraging this information, businesses can enhance usability, refine design elements, and create a more effective and enjoyable user experience.